the denomination “Langhe d.o.c.” embraces grape growing zones and grape varieties among the best in the world. This wine is all produced in a new vineyard bought in 1999 which is located at a short distance from the head winery on the borders of Barbaresco zone. Very steep soil, characterized by the presence of a Palm tree and, due to a matter of districts borders, only half of this land can be devoted to the cultivation of Nebbiolo for the creation of Barbaresco. In the remaining part, also suggestive and unrecognizable without the aid of topographic tools, the Nebbiolo produced cannot become Barbaresco with ageing. Therefore we have decided to blend Nebbiolo to Barbera also present in our estate in order to give life to what was the most historical blend, already very common since our grandparents’ times, but undoubtedly very actual and innovative still today. The name and the label graphic express these characteristics of innovation and internationality to which the blend of these two varieties can lead to. The name “Long Now” recalls the long living concept and it is the name given by outstanding Californian scientists (the Long Now Foundation) who referred to the special clock designed on the label which is currently exhibited at the Science Museum of London.